Learn how to effectively market the new property features that deliver a value-add for property: energy efficiency, home energy ratings, Solar PV, batteries and EV charging, elements of good building design for year round comfort and the home design certifications like PassivHaus and GBCA Green Home.
Cecille Weldon, Founder
I’m proud to launch Future Agent Academy – the largest marketplace of its kind in Australia for residential property professionals – with a focus real-estate-ready training courses about energy efficiency features and home energy ratings.
We really can make a difference to peoples lives with energy efficiency property knowledge, at a time where rising running costs are impacting everyone.
This new property information is key to providing a better, more informed customer experience at time of sale or rent.
The “real-estate-moment” is short, time-sensitive, highly emotional and often highly competitive. In this professional context the “features” language of property marketing enables the quick and targeted showcasing of particular property attributes. Our courses are specifically developed with a features focus - so they can be seamlessly integrated into your property conversations - and delivered in a timely fashion and with real expertise in the subject matter - from an appraisal to open homes.
Future Agent courses include simple and effective ways to communicate the lifestyle benefits of these new property features - without overwhelming your property customers. Our strategic use of key words and phrases is backed by research and is shown to drive engagement. Our clear descriptions of the technologies that underpin each feature reflects accepted knowledge of sustainable design practice. Despite the simplicity of the descriptions required for property marketing it is robust and aligns with the ACCC Green marketing guidelines.
Our work rests on a considerable body of work in positioning energy efficiency and sustainable property features to drive perceptions of value at time of sales or rent. It has been developed both from within the real estate industry in the context of real estate systems and franchising knowledge, and outside of the industry through collaboration in key research projects over the past 10 years - which have looked closely into the key drivers of value - the opportunities and strategies to catalyse the property market towards better homes.
Such as NatHERS, BASIX (NSW), EER (ACT) for existing and new homes , and voluntary schemes like Nabers for Apartments and Victorian Scorecard. We also look at the new RapidRate data-driven home energy rating developed by CSIRO … and address the new regulatory framework coming down the line - soon ALL residential properties will have an energy rating at time of sale or rent.
Such as high star-rated reverse cycle air conditioning, reverse-cycle split system air conditioners, ceiling fans, heat pump hot water, solar hot water, climate clever windows, double glazed windows, LED lighting, induction cooktops, and more
Such as WELS rated showers heads and dual flush toilets, rainwater tanks and grey and black wastewater systems
Such as Passive Design which utilises the orientation of a building to the suns path, insulation, cross ventilation, external shading and thermal mass to deliver comfort all year round
Such as solar (PV) panels, battery storage and electric vehicle charging.
Such as Passivhaus Certification, Green Building Council Green Home Certification, Net Zero Energy Homes
Each course or property tour focuses an a selection of these features - this enables you to go at your own pace and follow your own curiosity and interest level.
For instance, some courses provide a general overview of 5 property features, others focus on 1 of these features such as home energy ratings which is important to know about in its own right and other courses cover 15 or more of these new property features empowering you to showcase more features with confidence at time of sale or rent.
Professional training in this area matters - you can’t just “wing-it”. You must not mislead property owners, investors or renters about these features.
