The Future Agent Energy Efficiency Course delivered by Cecille Weldon should be mandatory for all Australian real estate professionals.
Our team walked away from the session transformed in their understanding of the intrinsic value of and opportunity in being able to identify and market energy-efficient features and homes.
Whether you're an individual agent or a team, book your Future Agent training now - and get the edge over your competitors.
Jacob Caine, CEO Ray White CRE
President, Real Estate Institute Victoria
Director, Real Estate Institute Australia
get up to speed on THE NEW PROPERTY FEATURES
Our Future Agent training, consumer and market insights and industry advocacy work are focused on energy efficiency property features. These really are the new “value proposition” in residential real estate which will deliver multiple benefits for your customers at point of sale or rent. Expertise in this area of property knowledge will also boost your personal profile in the market.
Better, more comprehensive property knowledge will build your profile as a trusted property professional
Our courses, resources and strategic insights – equip you to confidently respond to questions about the running cost of a property you are listing. Home buyers, investors and renters are entering the market with a real concern about the rising cost-of-living.
They are coming to their property searches with a curiosity about energy efficiency features and the desire to know more. You can now be upskilled to be a trusted guide for them as they move through their property journey.
Energy Efficiency is now the fourth pillar of property value
“Property valuation has long rested on three pillars: location, land size and dwelling type. But the data shows energy performance is becoming the fourth pillar.
As energy ratings become visible and comparable, efficient homes will sell faster and at higher prices, while inefficient homes will face growing “brown discounts”.”
Energy Efficiency Features are the exciting new value PROPOSITION
Use of the word ‘sustainability’ can be confusing because it means so many different things to so many different people.
This is perhaps why agents haven’t seen or understoodthe rich property marketing opportunitythat’s lying behind the word - the real, tangible lifestyle benefits that sustainable features can deliver to a homeowner or renter.
Homes designed for climate and energy efficiency inclusions can deliver a better life in your home– there’s so much more to the conversation than the environmental impact alone - and more to be identified in a property appraisal than solar panels and rainwater tanks alone!
OUR Strategic insights, growth guidelines and COURSES ARE SPECIFICALLY DESIGNED FOR PROPERTY PROFESSIONALS
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1. real-estate-ready
The “real-estate-moment” is short, time-sensitive, highly emotional and often highly competitive. In this professional context, the “features” language of property marketing enables the quick and targeted showcasing of particular property attributes. Our courses are specifically developed with a “features” focus - so they can be seamlessly integrated into your property conversations - and delivered quickly and effectively and with real expertise as you deliver your property services - from an appraisals to open homes.
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2. Simple + robust
Future Agent courses include simple and effective ways to communicate the lifestyle benefits of these new property features - without overwhelming your property customers. Our strategic use of key words and phrases is backed by research and is shown to drive engagement. Our clear descriptions of the technologies that underpin each feature reflects accepted knowledge of sustainable design practice. Despite the simplicity of the descriptions required for property marketing it is robust and aligns with the ACCC Green Marketing Guideline
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3. DRIVE VALUE + ENGAGEMENT
Our work rests on a considerable body of work in positioning energy efficiency and sustainable property features to drive perceptions of value at time of sales or rent. It has been developed both from within the real estate industry in the context of real estate systems and franchising knowledge, and outside of the industry through collaboration in key research projects over the past 10 years - which have looked closely into the key drivers of value - the opportunities and strategies to catalyse the property market towards better homes.
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4. ALL INTEREST LEVELS
We’ve developed our course marketplace with TIME in mind - much like a cafeteria: matching you, your commitment, your interest in this new area and your time availability with the right course or training pathway for you. We call this our CourseMatch© philosophy. It’s just so important that you make a start. So we have courses to appeal to all interest levels - from the quietly curious to the engaged agent that wants to get on board quickly right through to the property professional that wants to fast-track to expert level and use this to build their competitive advantage.
