This training matters …why and why now?

“Beyond the environmental impact these property features deliver sought after LIFESTYLE BENEFITS that home buyers and renters are SEEKING, WANT TO KNOW MORE ABOUT, and really VALUE at time of sale or rent”

MEET THESE NEW Property FEATURES with CONFIDENCE AND COMPETence

Property professionals with comprehensive property knowledge will always command respect. Effective selling, no matter what the product, will always be underpinned by the sales persons “product knowledge” – and, in today’s market, this knowledge needs to go beyond a property’s traditional showcase features.

Future-focused property knowledge really matters – understanding the detail and the direction that our homes are changing in will give valuable insight into the evolution of the new “aspirational’ home and how it aligns with changing perceptions of VALUE.

THE NEW CONVERSATION IN REAL ESTATE

“As a nation we need to increase our energy productivity to move forward – that means getting more from using less energy, and our homes are a key target to deliver this, which is why so much innovation in home design and renovation is moving in this direction. ”

The untapped OPPORTUNITY - COMFORT & REDUCED RUNNING COST

“If a home is uncomfortably hot in summer or uncomfortably cold in winter, then it’s hard to market. When you’re living in the home, these comfort and running cost issues are the things that really impact your quality of life – an uncomfortable property, that cost a lot to run, is often the reason you leave”

THE NEED FOR MORE VISIBILITY ON THE ENERGY EFFICIENCY FEATURES OF A PROPERTY IS COMIGN FROM ALL DIRECTIONS

THE RISING COST-OF-LIVING IS DRIVING A NEW PERCEPTION OF VALUE

“This is a far richer and more meaningful conversation at point of sale or rent, because it showcases the true value of the property – bringing together “afford-to -buy” and “afford-to-live-in”

We’re used to thinking of a property as a static thing and talking about the traditional “showcase” features. However, there’s a more valuable conversation on offer about what a house can deliver for the occupant - the lifestyle benefits of the living experience that the home offers.

  • How does the house respond to the surrounding environment?

  • How does the house perform in terms of cost and efficiency?

  • And how does the house deliver in a way that ensures a healthy, comfortable and connected lifestyle?

In addition there is a flow-on impact to the agent themselves - the value they are bringing to the transaction as a true property expert is clearly apparent – they are more than just a sales agent with local area insights.

The impact of this during an appraisal walk-through cannot be underestimated, especially when vendors have invested in these features, have loved living in the comfort of the home they deliver and feel good about the reduced environmental impact they have achieved. They want to connect with an agent who is also passionate about these features and has deep insight into how to position them to drive up the value of the property.